台灣鋰電池產業市場轉型之研究 ─以S公司為例

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题名:	台灣鋰電池產業市場轉型之研究 ─以S公司為例
作者:	黃美娟;chuan, Huang mei
贡献者:	高階主管企管碩士班
关键词:	市場機會;產品組合;產品創新;供應鏈效率;lithium battery module;product line expansion;enhancing competitiveness
日期:	2024-05-30
上传时间:	2024-10-09 16:37:31 (UTC+8)
出版者:	國立中央大學
摘要:	隨著NB市場飽和度的增加和消費者對其他設備需求的增加，傳統的NB市場已不再是鋰電池模組廠唯一的主要營收來源。因此，鋰電池模組廠需重新評估其產品組合，尋找新的市場機會和應用領域。鋰電池模組廠需要應對來自大陸供應鏈的激烈價格競爭。隨著大陸在鋰電池產業方面的技術和生產能力的提升，越來越多的公司進入市場，導致價格競爭的加劇。為了應對這一挑戰，鋰電池模組廠可以通過優化生產良率、降低成本、強化供應鏈等方式來降低產品成本，從而提高價格競爭力。此外，他們還可以通過不斷提高產品品質和性能來區別化產品，從而實現價值定位，吸引更多高端客戶。但考慮到鋰電池未來的趨勢和政府能源政策，擴展產品或到綠能產業可能是一個有前景的發展方向。本研究建議鋰電池模組廠應重視產品創新和多元化，針對新興市場和應用領域開發定制化解決方案，以提高市場競爭力。此外，建議與供應鏈夥伴合作，提高供應鏈效率和品質控制，應對來自大陸等地的激烈價格競爭。;With the increasing saturation of the notebook (NB) market and growing consumer demands for other devices, traditional NB markets are no longer the primary revenue source for lithium battery module manufacturers. Therefore, these manufacturers need to reassess their product portfolios to explore new market opportunities and application areas. Lithium battery module manufacturers must address intense price competition from supply chains in mainland China. As China′s technological and production capabilities in lithium battery industry improve, more companies are entering the market, intensifying price competition. To counter this challenge, lithium battery module manufacturers can reduce product costs by optimizing production yield, lowering costs, and strengthening the supply chain, thereby enhancing price competitiveness. Additionally, they can differentiate their products by continuously improving product quality and performance to attract more high-end customers and achieve value positioning. Considering future trends in lithium batteries and government energy policies, expanding into green energy industries may be a promising direction for product expansion. This study suggests that lithium battery module manufacturers should focus on product innovation and diversification, developing customized solutions for emerging markets and application areas to enhance market competitiveness. Furthermore, it is recommended to collaborate with supply chain partners to improve supply chain efficiency and quality control, addressing intense price competition from mainland China and other regions.
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