金屬氧化物半導體場效電晶體晶元 代理商之企業策略分析─以S公司為例

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題名:	金屬氧化物半導體場效電晶體晶元代理商之企業策略分析─以S公司為例
作者:	劉聖雍;LIU, SHENG-YUNG
貢獻者:	高階主管企管碩士班
關鍵詞:	金屬氧化物半導體場效電晶體;代理商;市場策略;供應鏈管理;風險管理;MOSFET;agents;market strategy;supply chain management;risk management
日期:	2024-05-23
上傳時間:	2024-10-09 16:27:28 (UTC+8)
出版者:	國立中央大學
摘要:	在本研究中，我們對金屬氧化物半導體場效電晶體市場的代理商策略進行了深入分析，並著重探討了市場動態、技術演進及代理商所面臨的挑戰。本研究旨在為個案公司提供實用的策略建議，以便他們在快速變化的市場環境中實現持續發展和競爭力提升。金屬氧化物半導體場效電晶體市場的競爭日益激烈，不僅有國際品牌競爭，台灣品牌還有中國廠商也積極擴張市場份額。個案公司作為製造商和客戶之間的橋樑，必須要有敏銳的市場洞察力，根據市場快速的變化做出迅速應對的策略。為在這競爭環境中保持優勢，公司需不斷創新和差異化市場策略，特別是提供客製化的產品和服務，來滿足特定客戶的需求，從而提升客戶滿意度並鞏固其市場地位。此外供應鏈管理也是代理商成功的重要關鍵。代理商必須與供應商建立穩定的合作關係，需要確保產品的及時供應、產品品質和成本控制。這些措施將直接影響到代理商的經營效率和利潤率。在風險管理方面，由於市場和技術的快速變化，代理商需要發展出一套有效的風險管理策略。這包括對市場趨勢進行持續的監控，以及對可能影響業務的外部因素進行評估和應對。最後，本研究提出了數個實用的銷售策略和市場擴展方法，這些策略旨在幫助代理商更好地適應市場的快速變化，並確保企業能夠在激烈的競爭中保持可持續的成長。;In this study, we conducted an in-depth analysis of the strategies employed by agents in the metal oxide semiconductor field-effect transistor (MOSFET) market, focusing on market dynamics, technological evolution, and the challenges agents face. The aim of this study is to provide practical strategic recommendations for the case company to achieve sustainable development and enhance competitiveness in a rapidly changing market environment. The competition in the MOSFET market is intensifying, not only with international brands but also with Taiwanese and Chinese manufacturers actively expanding their market share. As a bridge between manufacturers and customers, the case company must possess keen market insights and rapidly adapt its strategies to changes in the market. To maintain a competitive edge in this environment, the company needs to continually innovate and differentiate its market strategies, particularly by offering customized products and services to meet specific customer needs, thus increasing customer satisfaction and solidifying its market position. Moreover, supply chain management is a key element for the success of agents. Agents must establish stable partnerships with suppliers, ensuring timely product delivery, quality control, and cost management. These measures directly affect the operational efficiency and profitability of the agent. In terms of risk management, due to rapid changes in the market and technology, agents need to develop effective risk management strategies. This includes continuous monitoring of market trends and assessment and response to external factors that may impact the business. Finally, this study presents several practical sales strategies and market expansion methods aimed at helping agents better adapt to rapid market changes and ensure sustainable growth in a highly competitive environment.
顯示於類別:	[高階主管企管（EMBA）碩士班] 博碩士論文

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