運用層級分析法排序營造廠開發客戶來源因子之研究;Developing and weighting influence factors for exploring potential customers in construction utilizing AHP

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題名:	運用層級分析法排序營造廠開發客戶來源因子之研究;Developing and weighting influence factors for exploring potential customers in construction utilizing AHP
作者:	趙信豪;Chao, Hsin-Hao
貢獻者:	土木系營建管理碩士在職專班
關鍵詞:	層級分析法;探索客戶;影響因素;建築公司;AHP;exploring customers;influence factors;construction companies
日期:	2024-01-25
上傳時間:	2024-09-19 17:27:33 (UTC+8)
出版者:	國立中央大學
摘要:	本研究旨在探討建築行業客戶源開發的影響因素；建立客戶源開發中關鍵因素的加權排名；並將因素排名應用於實際案例進行分析與比較。本研究範圍為合約金額不超過10億的新廠建設項目，旨在從建築相關行業的角度確定在不同因素影響下可接觸的客戶源。文獻回顧提出了4個方面，包含16個因素，用於開發針對建築相關公司中經驗豐富且高階管理人員的AHP問卷。來自副總或高職位層級的10份有效回覆構成了偏好排名的發現：社交活動標準 > 服務價值標準 > 行銷標準 > 運動標準；聚會因素 > 課程講座因素 > 社團因素 > 車聚因素；高爾夫因素 > 慢跑因素 > 腳踏車因素 > 健身房；建議開發項目 > 價值工程 > 專業營建軟體 > 高彈性合作。因此，可以推斷對建築公司來說，培養客戶群的重要性主要在於社交活動、聚餐、高爾夫、開發案之建議和價值工程。;The study aims to investigate the influencing factors of customer source development in the construction industry; to establish the weighted ranking of the crucial factors in customer source development; and to apply the factor ranking to real-life cases for analysis and comparison. The scope of this study is within construction projects for new factories with contract amounts not exceeding 1 billion. It aims to determine, from the perspective of the construction-related industry, the customer sources that can be accessed under the influence of different factors. The literature review brought about 4 aspects with 16 factors used to develop an AHP questionnaire targeting at well-experienced and high-ranking managers in construction-related companies. 10 valid returns from the position level of vice president or above construct the findings for the preference rankings: Social Activity Criteria > Service Value Criteria > Marketing Criteria > Sports Criteria; Gathering Factor > Lecture Program Factor > Club Factor > Car Gathering Factor; Golf Factor > Running Factor > Cycling Factor > Gym; Recommendations for development projects > Value Engineering > Project Construction Software > High Flexibility Collaboration. Therefore, it can be inferred that the importance of cultivating clientele for construction firms lies primarily in social activities, gatherings, golf, project track record, and value engineering.
顯示於類別:	[營建管理研究所碩士在職專班] 博碩士論文

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