地方創生的推動策略 : 以旅宿平台進行老屋旅宿為例;Regional Revitalization : Promoting Traditional House Accommodations through Hotel Platforms

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Title:	地方創生的推動策略 : 以旅宿平台進行老屋旅宿為例;Regional Revitalization : Promoting Traditional House Accommodations through Hotel Platforms
Authors:	蔡昌瀚;Tsai, Chang-Han
Contributors:	法律與政府研究所
Keywords:	地方創生;老屋旅宿;旅宿平台;地域活性化;Regional Revitalization;Traditional House;Hotel Platforms;Regional Vitalization
Date:	2024-01-09
Issue Date:	2024-09-19 15:53:56 (UTC+8)
Publisher:	國立中央大學
Abstract:	在我國近幾年推動地方創生的情形下，對於老屋旅宿與旅宿平台結合是否能作為推動地方創生之策略為研究目的，是以日本地方創生具代表性的町街作為改造成旅宿使用為啟發。因此，本研究收集相關文獻以及政策背景，進而尋找我國具有類似町街房屋或老舊房屋改造作為旅宿使用的案例。本研究會先探討地方創生、老屋旅宿、旅宿平台三者關係，敘述我國地域活性化政策發展脈絡、老屋旅宿則是從老屋活化再利用過往的案例以及運動從中瞭解到作為現今旅宿使用的可能以及根基、旅宿平台則是從著重在新型旅宿平台之行銷推廣效益，從而論述老屋旅宿與旅宿平台結合可能帶來的效益，而這效益是否能做為地方創生推動的策略屬本研究核心價值。透過深度訪談法進行研究，本研究結論：老屋旅宿可以作為地方創生之開發點、旅宿平台對於老屋旅宿的訂房、管理系統尤其重要、結合至地方創生的貢獻，可從訪談者中期望有更能具備行銷、推廣的平台，而從訪談中得知的「LINE@地方創生」的合作形式平台，相當符合本研究想能夠結合老屋旅宿、旅宿平台、地方創生三者的一種形式。未來相關研究建議與方向則是有什麼樣的平台合作方案得以實現地方創生，以及如何檢驗是否符合地方創生目的，能為地方創生做到什麼程度地推動，值得對於地方創生策略進行研究觀察，期望本研究能為後續相關之研究提供老屋旅宿、旅宿平台以及地方創生三者結合以及推動策略的研究基礎。關鍵字：地方創生、老屋旅宿、旅宿平台、地域活性化。 ;In recent years, with the promotion of regional revitalization initiatives in our country, this study aims to investigate whether the combination of traditional house hotels and hotel platforms can serve as a strategy to drive regional revitalization. Inspired by Japan′s representative examples of regional revitalization, specifically the transformation of Machiya Streets into lodging spaces, this research seeks to collect relevant literature, policy backgrounds, and cases within our country where similar transformations of old houses or buildings into lodging spaces have been executed. The study first delves into the relationships among regional revitalization, traditional house hotels, and hotel platforms. It outlines the developmental context of regional revitalization policies in our country. Regarding traditional house hotels, the research draws insights from past cases of revitalizing old houses and their potential as contemporary lodging spaces. For hotel platforms, the focus is on the marketing and promotional benefits of new types of accommodation platforms. The study aims to discuss the potential benefits of combining traditional house hotels with hotel platforms and whether these benefits can be instrumental in driving regional revitalization—considered a core value of this research. Through in-depth interviews, the study concludes that traditional house hotels can serve as pivotal points for regional revitalization. It emphasizes the crucial role of hotel platforms, particularly in reservation and management systems for traditional house hotels, and their contribution to regional revitalization efforts. Interviewees expressed the need for more robust marketing and promotional platforms. The "Line@Regional Revitalization," identified during interviews, aligns well with the study′s objective of integrating traditional house hotels, hotel platforms, and regional revitalization. Future research recommendations include exploring potential collaborative schemes with platforms to realize regional revitalization objectives and evaluating their alignment with these goals. Assessing the extent to which such initiatives drive regional revitalization and scrutinizing their impact on regional revitalization strategies are recommended areas for further observation. The study aims to provide a foundational understanding for subsequent research into the integration of traditional house hotels, hotel platforms, and strategies for driving regional revitalization. Key words：Regional Revitalization,Traditional House,Hotel Platforms,Regional Vitalization.
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