以8十事業模式框架探討 Apple在Steve Jobs與Tim Cook時期的 事業模式差異與未來發展;Using 8-Cross Model to Analyze Apple’s Business Models in Steve Jobs and Tim Cook Periods and Its Future Development

NCUIR > School of Management at National Central University > Research institute of accounting > Electronic Thesis & Dissertation > Item 987654321/74596

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/74596

Title:	以8十事業模式框架探討 Apple在Steve Jobs與Tim Cook時期的事業模式差異與未來發展;Using 8-Cross Model to Analyze Apple’s Business Models in Steve Jobs and Tim Cook Periods and Its Future Development
Authors:	廖啟佑;Liao, Chi-You
Contributors:	會計研究所
Keywords:	蘋果公司;8十事業模式;8十SWOT分析;Steve Jobs;Tim Cook;Apple Corporation;8-Cross Business Model,;8-Cross SWOT Analysis;Steve Jobs;Tim Cook
Date:	2017-07-20
Issue Date:	2017-10-27 14:19:48 (UTC+8)
Publisher:	國立中央大學
Abstract:	蘋果公司在2017年五月市值突破8000億美元，成為全球市值最高的公司，從1997年Steve Jobs回歸蘋果開始，在公司內進行一連串的改革，並發表很多突破性的產品，至2011年Tim Cook接手，透過不同的領導風格使得蘋果公司更加成長茁壯。本研究先以8十事業模式框架分析蘋果公司在Steve Jobs與Tim Cook時期的事業模式差異與財務績效，再運用外部環境分析來研究Apple所面臨的機會、威脅、優勢以及劣勢。最後應用8十SWOT分析去探討蘋果公司未來可能的發展方向。 ;Apple in May 2017 market capitalization exceeded $ 800 billion, becoming the world′s highest market value of the company, Steve Jobs returned to Apple in 1997 starting to carry out a series of reforms, and launched a lot of breakthrough products, Tim Cook took over the CEO Position in 2011, throughout different leadership style Tim Cook makes Apple extending to another level. This study first analyzes the business model differences and financial performances of Apple under the leadership of Steve Jobs and Tim Cook, using the framework of the 8-cross business model, and scans the Apple’s opportunities, threats, strengths and weaknesses from the environmental changes that Apple faces. And finally this study employs the 8-Cross SWOT analysis to explore the possible developments of Apple′s in the coming future.
Appears in Collections:	[Research institute of accounting ] Electronic Thesis & Dissertation

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