企業社會責任與投資人評價之關聯性: 考量網頁呈現效果;The Association between Corporate Social Responsibility and Valuation: Considering the Effect of Website Presentation

NCUIR > School of Management at National Central University > Research institute of accounting > Electronic Thesis & Dissertation > Item 987654321/74590

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Title:	企業社會責任與投資人評價之關聯性: 考量網頁呈現效果;The Association between Corporate Social Responsibility and Valuation: Considering the Effect of Website Presentation
Authors:	周宗鴻;Chou, Tsung-Hung
Contributors:	會計研究所
Keywords:	股票報酬;企業社會責任;企業社會責任報告書;網頁呈現;Stock returns;Corporate Social Responsibility;Corporate Social Responsibility Report;Website Presentation
Date:	2017-07-11
Issue Date:	2017-10-27 14:19:27 (UTC+8)
Publisher:	國立中央大學
Abstract:	近年來，企業社會責任已是各個企業公司治理的主流，也有許多學者研究企業社會責任績效與公司經營績效之關聯性，但並未有一致的看法。本研究從兩大方面著手；其一，以企業社會責任報告書之揭露衡量企業社會績效；其二，考量公司於網路媒介中呈現與傳達企業社會責任之效果；測試企業社會責任績效、網頁中關於企業社會責任呈現與公司經營績效之關聯性。本研究以2015年之696家非強制揭露企業社會責任之上市公司資料進行觀察，並以股票報酬率作為公司經營績效之代理變數。實證結果並無法證實企業社會責任績效較佳之公司可獲得投資人之喜愛，而企業社會責任網站呈現與企業經營績效呈現顯著的負相關。;Recently, Corporate social responsibility (CSR) has been the main steam of Corporate Governance. There are many scholars examining the relationship between CSR performance and company financial performance, but they do not find consistent results. In this study, I (1) use content analysis to quantify CSR reports as the CSR performance measure, and (2) consider the effect of corporate website presentation on CSR. Analyzing 696 Taiwan listed companies, I find that CSR performances are not related to stock returns, but the website presentation on CSR is negatively related to stock returns
Appears in Collections:	[Research institute of accounting ] Electronic Thesis & Dissertation

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