本論文從新世紀以來的中國大陸電視劇的歷史回溯與發展階段開始講起，分別從其敍事策略、影像風格、文學改編、影視傳播等方面入手，對新世紀以來的中國大陸電視劇進行分析，並對其未來發展作出展望，本文對實踐創作也具有一定的指導意義。 本論文總體前後一共分為八個章節，第一章為緒論，闡述研究背景與目的、文獻回顧、研究方法與步驟。第二章的題目為中國大陸電視劇的歷史回溯與發展階段，通過對中國大陸電視劇歷史的回顧和思考，以馬克思主義的科學的實踐的發展的觀點作為指導思想，試圖將中國大陸電視劇歷史大致劃分為五個階段：濫觴階段（1958年—1976年）、復蘇與轉型階段（1977年—1990年）、多元化發展階段（1991年—2000年）、持續繁榮階段（2001年—2011年）以及輝煌階段（2012年至今）。第三章的題目為新世紀中國大陸電視劇的影像風格，分別從固定的鏡頭凝視、景別的巧妙運用、獨特的空間設置這三個角度進行論述。第四章的題目為新世紀中國大陸電視劇的敍事策略，分別從電視劇的本體與敍事、敍事中的人物創作與讀解、敍事中的當代表徵與審美追求、敍事中的時間與空間進行論述。第五章的題目為新世紀中國大陸電視劇的文學改編，分別從傳統文學與網路文學關係及影視改編、網路文學的影視改編文化背景、網路文學改編電視劇的審美與敍事特性、網路文學改編電視劇的受眾心理進行分析與論述。第六章的題目為新世紀中國大陸電視劇的影視傳播，分別從數字新媒體構建的傳播環境、媒介融合趨勢下的受眾新特點、新媒體時代電視劇的傳播策略進行分析與論述。第七章的題目是新世紀中國電視劇的未來發展研究，分別從注重滿足不同受眾群體的需要、必須立足于文本創作、新媒體時代的行銷與宣傳進行闡述與分析。第八章是結論，對全文作一個總結，電視劇已成為新世紀觀眾生活中不可或缺的一部分，中國大陸引進國外的電視劇，除了讓中國大陸的觀眾一飽眼福，同時中國大陸在這些各有特色品種繁多的電視劇集景中去粗取精、趨避取利，使中國大陸電視劇自身的發展更滿足中國觀眾的喜好，也漸漸將中國大陸的電視劇推出中國大陸，推向臺灣、香港與澳門，推向世界。 ;This thesis from the history since the beginning of the new century， China TV drama backtracking and development stage began to speak， respectively from the narrative strategy， image style and literary adaptations， film and television dissemination of carries on the analysis to the new century of Chinese television drama， and the prospects for its future development， this paper on the creative practice also has certain guiding significance. This paper is divided into eight chapters， the first chapter is the introduction， describes the research background and purpose， literature review， research methods and procedures. The title of the second chapter is the history of Chinese television drama backtracking and stage of development， through the review and reflection of Chinese television drama history， with the development of the Marxist scientific practice view as the guiding ideology to the Chinese television drama history can be divided into five stages： the initial stage (1958 - 1976)， the recovery and transition stage (1977 - 1990)， diversified development stage (1991 - 2000) and sustained prosperity stage (2001 - 2011) and the brilliant stage (since 2012). The title of the third chapter is the new century Chinese television drama style images， respectively from the fixed lens gaze， JingBie ingenious utilization， and unique space set the three angles are discussed. The title of chapter four is the narrative strategy of TV series in mainland China in the new century， respectively， from the TV drama ontology and narrative， narrative character creation and reading solution， narrative in contemporary characterization and aesthetic pursuit， narrative time and space are discussed in this paper. In the fifth chapter， the topic for literature of the new century， Chinese television drama adaptation， respectively from the traditional literature and network literature relation to film and television adaptations， network literature and film adaptation of cultural background， network literature drama aesthetic and narrative characteristics， network literature adapted adapted TV audience psychology analysis and discussion. The title of Chapter 6 for the new century Chinese television drama film and television dissemination， respectively from the audience and new characteristics of the construction of digital new media communication environment， the media integration trend， new media era TV series communication strategy for analysis and discussion. The title of Chapter 7 is the new century Chinese TV series on the future development of， respectively， from paying attention to meet the needs of different audiences， must based on the digital text creation， in the era of new media marketing and publicity to carries on the elaboration and the analysis. Chapter eight is the conclusion， the text as a summary， television has become the new century audiences life an indispensable part， China to introduce foreign TV series， in addition to audiences in China， a feast for the eyes， also Chinese， discard the dross and select the essence in the characteristics of each variety of TV drama scene， aversion， make China drama′s own development to meet the preferences of the Chinese audience， also gradually， China′s TV series the introduction of mainland China， toward Taiwan， Hong Kong and Macau， promoted. Key words： TV drama， image style， narrative strategy， literary adaptation， film and television communication
