生物可分解塑膠產業商業模式與企業價值分析以個案公司為例; Biodegradable Plastics Industry’s Business Model and Enterprise Value Analysis - A Case Study

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题名:	生物可分解塑膠產業商業模式與企業價值分析以個案公司為例;Biodegradable Plastics Industry’s Business Model and Enterprise Value Analysis - A Case Study
作者:	阮紅心;Tam,Nguyen Hong
贡献者:	財務金融學系
关键词:	生物可分解產業;PEST;8十商業模式;8十財會模式;Biodegradable Plastics Industry;PEST;8十Business Model;8十Finance & Accounting Model
日期:	2013-07-30
上传时间:	2013-08-22 12:03:27 (UTC+8)
出版者:	國立中央大學
摘要:	在今天，塑膠製品已經進入千家萬戶中，垃圾中的廢棄塑膠也越積越多，因而形成嚴重的公害，有人稱它是「白色污染」。目前世界上被熱烈討論的新環保科技材料─生物可分解材料 (Biodegradable Materials)，成為未來許多產業發展的趨勢。2012年生物可分解塑膠材料產能超過100萬噸，但是全球生物可分解塑膠需求量至76萬噸，只佔整個塑膠市場需求量的1%，未來生物可分解塑膠產業有很大空間可以發展。個案公司是台灣公司，主要生產生物可分解塑膠的一種聚乳酸(Poly Lactic Acid, PLA)。成立於1999年，至現在公司已經拿到很多國家的專利權，但是公司的營運一直處於虧損的狀態。本研究採用PEST來分析外部環境的變化如何影響到產業結構。此外，本研究採用鄭漢鐔(2013)的「8十商業模式」和「8十財會模式」為主要分析方法，探討公司目前的商業模式，以及在不同情境下公司價值的變化。研究結果顯示個案公司目前的經營模式需要重新設計以利適應外部環境的發展，但是由於目前資金短缺，公司必須籌措資金並改變現行的商業模式，先以薄利多銷的產品策略，充分利用製造產能，提高公司營收的貢獻與現金流量，以彌補公司的高額固定營業費用，同時等待有利的環境變化，伺機搶占市場。 Under the influence of environmental pollution, severe waste of resources and other factors, biodegradable plastics industry has been a great concern over recent years. Global biodegradable plastics capacity in 2012 exceeded one million tons. However, affected by product performance, exorbitant prices, etc., the actual demand for biodegradable plastics around the world is only 760,000 tons or so, less than 1% of the overall plastics market demand, revealing a huge market space for biodegradable plastics industry. The case study company was established in 1999, engaged in the research and development of biodegradable plastics, successfully developed “Total Biodegradable Plastics” and received compostable certificates from many countries. Until now the company has received patents in many countries, but it has been losing money for the past several years. This study used PEST to analyze the evolution of external environment to illustrate the development of the industry structure dynamics. Furthermore, this study uses Dr. Hann-Tarn Jeng’s 8+ Business Model and 8+ Finance & Accounting Model as the main analytical method to explore how the company performs under the current business model and how its firm value would change under different scenarios. The results show that the company's current business model needs to be reinvented to fit the possible environmental evolution. Based on the findings of scenario planning, there exists some chance for the company to make a turnaround. But due to lack of funds the company need to have a new business policy to utilized its production capacity increase contribution to offset its high fixed assets costs.
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