The determinants of email receivers' disseminating behaviors on the internet

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > journal & Dissertation > Item 987654321/31518

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31518

Title:	The determinants of email receivers' disseminating behaviors on the internet
Authors:	Chiu,Hung-Chang;Hsieh,Yi-Ching;Kao,Ya-Hui;Lee,Monle
Contributors:	資訊管理研究所
Keywords:	WORD-OF-MOUTH;5-FACTOR MODEL;SHOPPING VALUE;PERSONALITY;PERFORMANCE;INFORMATION;CONSUMER;IMPACT;ONLINE;CREDIBILITY
Date:	2007
Issue Date:	2010-07-06 17:49:46 (UTC+8)
Publisher:	中央大學
Abstract:	To investigate the determinants of the effects of a viral campaign, we employ the classical framework of a persuasive communication model, designated as "Who says what to whom in which channel and with what effect?" We also consider theories of consumer v
Relation:	JOURNAL OF ADVERTISING RESEARCH
Appears in Collections:	[Graduate Institute of Information Management] journal & Dissertation

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