策略聯盟之利益共享-以半導體氣體製造商為例; Business collaboration benefit between manufacture and agent

NCU Institutional Repository > 管理學院 > 工業管理研究所碩士在職專班 > 博碩士論文 > Item 987654321/11060

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题名:	策略聯盟之利益共享-以半導體氣體製造商為例;Business collaboration benefit between manufacture and agent
作者:	王冠琪;Kuan-Chi Wang
贡献者:	工業管理研究所碩士在職專班
关键词:	策略聯盟;Business collaboration
日期:	2007-06-29
上传时间:	2009-09-22 14:13:04 (UTC+8)
出版者:	國立中央大學圖書館
摘要:	近年來經濟持續發展、社會環境瞬息萬變、消費型態與行銷通路的改變與往常交易型態有所不同，企業為了快速的順應環境的變化，隨之而來的是希望供應商能提供更完善的售後服務。企業在講求時效與滿足消費者多樣化需求及實現利益共享的情況下，不得不向外尋求合作以提升競爭力，而單一企業的競爭已轉化為聯合供應商體系的競爭。本研究將以中間代理商的角度來剖析製造商及代理商應如何相互配合才能達到策略聯盟之利益共享最大化，雙方應視合作對象為伙伴關係而非交易關係，信任的基礎應建立於「資料共享」、「共同成長」及「目標一致」等信念上，才能讓彼此的關係長久發展。雖然本研究僅以個案研究的方式進行討論，尚無足夠證據作為廣泛性推論，但已能提供往後的廣泛性推論的研究參考，但本研究在分析案例中彼此的優劣勢時，並未考慮財務及企業大小等問題。 Along with economy growth and technology development, consumers behavior and distribution channels are different to the conventional. To rapidly respond the changes of business environment, companies start demanding their suppliers to provide better after service. Meanwhile, to maximize profit, companies have no option but to explore external opportunities of collaboration for improving their operational efficiency and customer’s satisfaction. Traditional rivalry among individual companies has transformed to the competition among supply chains. This study analyzes collaboration mode between manufacturer and distribution agent which enables the highest mutual interests of their strategic alliance. Each party should view the other party as a strategic partner in their alliance instead of simple trading partner. For maintaining their long term and solid relationship, they should build solid foundation of collaboration and mutual trust on the concepts of "sharing business intelligence", "growing together" and "common goal". This study proceeds on way of case analysis, and there is no sufficient testimony to extrapolate a general and extensive conclusion; however, it is able to provide a reference for future research. Finance and size of organization were not considered when SWOT analysis of subject companies was made.
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